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Sales and Marketing

3 min read

Using the DIKW model to get actionable insights from your data

The DIKW model or DIKW pyramid is an often-used method, with roots in knowledge management, to explain the ways we move from data (the ‘D’) to information (I), knowledge (K) and wisdom (W) with a component of actions and decisions.

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4 min read

How to maximise user adoption when implementing a new CRM

The last thing your business needs is to have spent money on a shiny new CRM (Customer Relationship Management) system, only for it not to be used. With data from LinkedIn (2020) stating that 97% of sales professionals consider a CRM ‘important’ or ‘very...

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4 min read

What to expect from a Digital Marketing Audit

A digital marketing audit is essential to ensuring your marketing efforts are paying off in today’s increasingly digital world.

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3 min read

Five reasons you need a Digital Marketing Audit

Your website’s up and running, you create content and post to social media regularly. You may even be a marketing automation or paid advertising whiz. But in today’s digital world, where online presence is so important for businesses, having marketing...

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