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Claudia De la Cruz

A certified HubSpot Sales and Marketing Consultant, Claudia has over 10 years' experience in Digital Marketing, having worked both at agency and client side. From strategy development and planning through to measurement and data analysis, Claudia brings deep expertise in driving effective results across all stages of the buyer's journey through the use of the inbound marketing methodology.

3 min read

Using the DIKW model to get actionable insights from your data

The DIKW model or DIKW pyramid is an often-used method, with roots in knowledge management, to explain the ways we move from data (the ‘D’) to information (I), knowledge (K) and wisdom (W) with a component of actions and decisions.

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4 min read

How to maximise user adoption when implementing a new CRM

The last thing your business needs is to have spent money on a shiny new CRM (Customer Relationship Management) system, only for it not to be used. With data from LinkedIn (2020) stating that 97% of sales professionals consider a CRM ‘important’ or ‘very...

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4 min read

What to expect from a Digital Marketing Audit

A digital marketing audit is essential to ensuring your marketing efforts are paying off in today’s increasingly digital world.

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3 min read

Five reasons you need a Digital Marketing Audit

Your website’s up and running, you create content and post to social media regularly. You may even be a marketing automation or paid advertising whiz. But in today’s digital world, where online presence is so important for businesses, having marketing...

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1 min read

Time Consulting Group welcomes new Partner

We're delighted to announce the appointment of Richard Guest as Partner for Time Consulting Group.

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